We’ve all had to adjust our routines since the pandemic — with many people pivoting professionally. Phoebe Tonkin is no different.
When Hollywood productions halted in March because of the novel coronavirus, the actress and environmental activist used the downtime to revisit an idea she’d previously put on the back burner.
Earlier this month, Tonkin teased the new project on her Instagram account alongside a photo with the word “LESJOUR!” in red. The mysterious post left Tonkin’s 6.1 million followers Googling what the word might mean.
The answer is officially out of the biodegradable bag. On Thursday, Tonkin launched Lesjour!, a sustainable loungewear collection. It consists of six pieces (four tops and two pants) in two colorways (black and red) with each piece sold separately for $198. The sets, fashioned from earth-friendly material, are exclusively available for preorder on lesjour.com in sizes XS to XXL.
Although Tonkin had long contemplated creating a sustainable fashion line, its aesthetic was ultimately inspired by her off-duty wardrobe and pandemic lifestyle.
“I felt like I was changing four times a day but in the same variation of pajamas,” Tonkin told The Times over Zoom in mid-October while clad in a red Lesjour! top, which she paired with gold hoop earrings by Oma the Label. “Then the pajamas would elevate to sweatpants to go to the grocery store and then I’d come back and put something else on.”