On the sixth day of Phoebemas, I give to you 56 magazine scans and clippings from 2023-2025.

“R.M.Williams is a brand I’ve grown up with and embodies all that I love about being Australian – from the commitment to preserving and championing our land to the culture of friendship we are lucky to have. While I’ve been coined as the first female ambassador, the truth is that there are hundreds of hardworking females and undeniable characters which have fed into the rich history of the brand.

R.M.Williams commitment to exposing and fostering both new and past undeniable characters was something which was immediately appealing. My craft values storytelling above all else so I was hugely flattered to be part of that.”

INTRODUCING OUR FIRST FEMALE AMBASSADOR

We are proud to announce Australian Actress Phoebe Tonkin as our newest Ambassador, honouring our incredible craftswomen, as the first female given the official title in the brand’s 88-year history. This is a celebration of the strength of the key female personalities at the heart of R.M.Williams, both past and present. Phoebe joins Boots Ambassador Hugh Jackman as international face and spokesperson in their Undeniable Character campaign.

Launched with Hugh Jackman in 2019, Undeniable Character brings to life the enduring quality of R.M.Williams through the stories of our people, processes and products. Honouring the tenets of grit, tenacity and a pioneering spirit, Undeniable Character champions the qualities within that mirror the characteristics of Reginald Murray Williams himself.

We are thrilled to have a female addition to the Undeniable Character family who celebrates the strong women who have been part of the brand since the beginning. As one of Australia’s new wave of personalities, Phoebe represents a new generation of Australian spirit and the very traits that define the brand’s DNA – strength, tenacity, exploration and humility.

Her Undeniable Character took her from a childhood acting in Sydney to acclaimed Hollywood performances. It also brought her to our Adelaide workshop where she met our craftsmen and women, who presented her a one of a kind pair of handcrafted boots.

Watch the video to see our Undeniable Character, Phoebe Tonkin, meeting our Master Craftsman.

Phoebe Tonkin is one of Australia’s most successful young acting exports. Beginning her career on the Aussie teen series H20: Just Add Water, she gained international fame (and a casual 4.8 million followers on Instagram) from her starring role on The Vampire Diaries and its-spin off, The Originals. Now, with her career in its peak, she has returned to Australia to take on the lead role of young Gwen (with her older self to be played by Oscar nominee Jacki Weaver) on Stan’s new original series, Bloom, premiering on January 1. Below, Phoebe chats all about Bloom, and what it means to be an actor in 2018.

POPSUGAR Australia: Tell us about the premise of Bloom.

Phoebe: The premise is if you have the opportunity to have your youth, energy and vitality back, with the knowledge of being in your sixties or seventies, what would you do differently? Are there any wrongs you would right, any big regrets you had in your life that you would try to make up for, if you had the chance?

PS: You play a character called Gwen – tell us about her!

Phoebe: When we meet Gwen we find out she’s been struggling with dementia for the past few years and so a lot of her memory has gone. But you realise there’s a man she loved once when she was much, much younger, as well as the man she’s still living with now, Ray. She went through some stuff when she was younger and was quite torn between two men she loved very much. You realise as we explore in the series that sometimes our memory is a little foggy and you can romanticise relationships. So, we’ll learn more about the relationship she had with Max and her husband Ray.

PS: What drew you to the character and the show?

Phoebe: I love working in Australia. I think Stan is doing a great job of being a strong competitor to big American cable shows. I thought the premise was really interesting and unique, and I thought the creatives involved – [director] John Curran is someone I’ve wanted to work with for a long time – and all the Australian actors are people I’ve always looked up to. But yeah, the premise was just really different, and I think it’s very bold for Australian drama.
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Taking a break from filming new supernatural drama series Bloom, Phoebe Tonkin talks outgrowing fantasy roles, the positive power of social media and becoming a professional Cinderella.

Phoebe Tonkin is sipping a ghee coffee and nibbling a banana muffin at The Roadhouse, a rustic coffee shop in Byron Bay, when BAZAAR calls. “My dad lives here and I’m visiting,” the Los Angeles-based Australian actor says. “I’ve been in Melbourne the past couple of weeks and it’s not the greatest weather over there right now, so I wanted to come here to go swimming, enjoy some sun and just hang out.”

The relaxed, sunny vibe of Byron Bay’s hipster wholefoods scene is about as far away as you can get from the project Tonkin has been working on in Melbourne: a dark supernatural drama series called Bloom. The 29-year-old stars alongside two-time Oscar nominee Jacki Weaver, Bryan Brown and Ryan Corr (Holding the Man, Hacksaw Ridge) in the six-part Stan original. The story is set in a country town, one year after a devastating flood has killed five locals. Survivors have discovered five mysterious plants growing where their neighbours drowned, each producing berries that have the power to restore youth. But there’s a catch. The renewed vitality is fleeting, so the town must protect their supply at all costs. Tonkin is calling it “a grounded, dark fairytale”. “Even though there is an element that is not of this world, everything from the relationships to the characters feels very real and relatable,” she explains. “It’s still very Australian, but I think it’s something that will also do very well internationally.”

Helmed by acclaimed American director John Curran (Tracks, Chappaquiddick, Praise), Bloom taps into the global sci-fi zeitgeist — think series such as Stranger Things, Black Mirror, Incorporated, Dark and Altered Carbon — making it one of the most buzzed-about debuts of the year. “It poses really interesting questions about our desires and vitality: what are the costs? What would you sacrifice?” Tonkin continues. “It asks things we need to ask ourselves every day about the way we consume, the way we use social media, the people we look up to and whether it’s a very superficial world.”

Read more of the interview at Harper’s Bazaar Australia

photoshoots > 2017 > session 15
magazine scans > 2018 > dressed to kill (spring)
magazine scans > 2018 > instyle australia (may)
magazine scans > 2018 > who magazine (march 19th)